The INFOnline Measurement Manager can be integrated and operated in a variety of ways in various digital content based on HTML technology. Its main task is to simplify integration and significantly reduce complexity in interaction with disruptive technologies like TCF 2.x and the considerably tightened guidelines resulting from the introduction of GDPR and the upcoming German TTDSG. The publisher doesn't have to worry about how to bring INFOnline's audience measurement in line with the TTDSG and what needs to be done organizationally and technically for integration. The manager simply takes over this task for him.
Note on the use of the Measurement Manager
To use the Measurement Manager, a TCF 2.x compliant Consent Management Platform (CMP) is mandatory.
Last update: August 22, 2022