What is your goal with your site?¶

You are still unsure what your measurement target should be?

INFOnline: With the pure INFOnline Measurement you get a technical and methodical comparability in the field of advertising media measurement. INFOnline Measurement is the technical foundation and therefore always mandatory. However, the key figures from the measurement are not audited and thus not comparable with the reported values from IVW and agof. However, you need this comparability, among other things, in order to be able to have your advertising spaces of your site marketed.

IVW: With the additional membership in IVW, you obtain a verified, transparent comparability in the environment of the digital advertising market. You have the possibility to publish your key figures as audited.

agof: Participation in agof provides you with additional standardized key figures for the marketability of your site. The unique user is the market-specific key figure on which marketers define and book advertising for the customer.

Technical and methodological comparability in the field of advertising media measurement.¶

Data collection in the area:¶

• streaming
• Advertising measurement