What is the difference between hybrid and native app measurement?¶
Before tagging an app with INFOnline Measurement, you should consider whether you have a native or hybrid app. The term hybrid and native app refers to the type of content delivery within an app.
What is a native app?¶
With a native app, the content is provided exclusively for the app. It is not loaded via a website.
What is a hybrid app?¶
In a hybrid app, the content is displayed completely or partially from a website (e.g. mobile website) within the app.
Does the INFOnline Library always have to be integrated for data collection?¶
Yes, regardless of whether it is a hybrid or native measurement, it is mandatory to integrate the INFOnline Library.
For which devices is the app measurement available?¶
Android and iOS
Both methods in overview¶
| method | Content origin | Integration of INFOnline Library necessary? | site ID necessary? |
|---|---|---|---|
| nativ | App-specific, content generated only for the app | yes | App only |
| hybrid | App-specific and/or content content through a website, e.g. mobile website | yes | App and MEW |
Further questions?
Do you need more information about our INFOnline Measurement? Are you unsure which methodology applies to your app? Please contact our Customer Service Team. By email at support@INFOnline.de or by phone at 0228/41 0 29 77 (Monday to Friday 9 a.m. - 6 p.m.)