Newsletter (pseudonymous measurement)¶
In order for the newsletter requests to be fully collected and processed in our pseudonymous measurement process, the newsletter script must be integrated as follows:
Please pay attention to the legal applicable regulations when sending newsletters.
- insert the newsletter script into the of the HTML newsletter:
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- adjust the variables "st" (site ID) and "np" (page code).
To ensure correct measurement, the SZM tag 2.0 must be copied unchanged into the source code of the newsletter to be measured. Only the specified variables may be changed. Line breaks, upper and lower case letters must be kept!
1.1 Technical restrictions¶
- no collection of URLs or referrers with data protection compliant automatic shortening
- no collection of screen resolution and color depth
- no consideration of DNT
- weaker client resolution, e.g. no separation for no-cookie clients hidden behind proxies
- reduced ability to detect fake or automatic retrievals
These technical limitations may have a negative impact on the detected usage values of your digital site (e.g., lower number of detected clients).
1.2 Meaning of the variables in the newsletter tag¶
(site) marked "site ID" in the example under Integration
|The site ID assigned to your digital site; this is created by INFOnline and assigned once; the ID is a maximum of 8 characters long.|
Marked with "page code" in the example under Integration
|The code can be freely defined by the provider and is used to identify its tagged newsletters in the measuring system.
The code is the basis for subsequent category assignment in the INFOnline Customer Center (KAT 2.0).
The code may contain a maximum of 255 characters and consist only of alphanumeric characters; the following special characters are permitted: ',' '/' '-' '_'.
The sum of active codes for the site digital offer should not exceed a total number of 3,000. Use of more than 3,000 active codes is subject to a charge.
NOTE: For testing purposes, "np" can be replaced with "xp". In this case, the requests will be discarded by the measuring system.
|ct||Consent-Variable||The variable "ct=010fff0fff" is used to inform the measuring system that this request may be processed in the IVW as well as agof context.
Please observe legal regulations for newsletter surveys.
2 Analysis of newsletter requests in IDAS¶
Codes from the newsletter measurement are automatically prefixed with "PUSH_" when entering the measuring system.
- use the following newsletter script with page code "NLCODE123":
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<!-- SZM VERSION="2.0" --> <img src="https://de.ioam.de/tx.io?st=Angebotskennung&np=**NLCODE123**&mo=0&ct=010fff0fff" width="1" height="1" alt="szmtag" /> <!--/SZM -->
call of HTML newsletter by user - page code NLCODE123 is sent to measuring system.
page code NLCODE123 automatically becomes PUSH_NLCODE123.
the page code "PUSH_NLCODE123" will be sent to all downstream systems like
- Code allocation in the Customer Center
- IDAS evaluation
- Data delivery to IVW and agof
Please pay particular attention to this when assigning codes in the Category System 2.0, which you do in the INFOnline Customer Center (code management).